Ok, so if you know me, you know i LOVE Zach Prez and his marketing tips for photographers. If you don’t currently follow him, run don’t walk to his website to sign up for his FREE newsletter.
His latest post talks about website analytics and compares data he generated from a survey of 100 photographers. It’s actually pretty interesting to read and see how you compare. For example:
Average Site Metrics:
Photographers with less than 5 years of experience can expect about 500 people per month to their website or blog. Zach also goes on to share average pages per visit, page views, time on site, and age of site.
Wedding photography sites can expect more traffic on average than non-wedding sites, coming in at around 428 visits per month. In addition, blogs outperformed standard websites, and photographers with a blogsite can expect the most traffic.
Average Bounce Rate:
79%. This means, nearly 8 out of 10 people to your webpage don’t click anything! For a tip on how to lower your bounce rate, read the full article.
Search Engines: 29%
Referral (from websites other than your own): 50%
Direct (email newsletters, business cards, etc): 21%
Zach’s Key Takeaway: Build your site or blog for those who don’t know you yet. Only a small portion of your visitors came directly because they already know who you are.
A slow loading site makes people impatient and can cause visitors to leave. Zach suggests doing simple things like compressing images, deleting unused blog plugins, turning off music, and offering a mobile version of your site increase your ability to be viewed. Don’t get penalized by Google for having a slow loading site!
Mobile Friendly Sites:
An increasing percentage of the average photographer’s audience comes via mobile devices. Yet, only 15% of respondents are implementing a mobile-friendly presence. What are you waiting for?
Facebook is still the social media favorite, followed by Twitter and Pintrest. The average photographer has…
Facebook: 679 Likes, 132 monthly visits
Twitter: 322 Followers, 8 monthly visits
Pinterest: 156 Followers, 40 monthly visits
Google Ad Words, Facebook, or advertising somewhere else? Where you advertise and how much varies, but almost a third of photographers invest in online advertising. The ones that do advertise report getting significantly higher levels of web traffic &730 visits per month vs. 450 visits without)
LOVE this great marketing information? Then go check out Zach’s blog to read the article in full and sign up to get his newsletter.
Here’s some of the educational tools I’ve benefitted from that Zach offers:
♥ View my Photography Portfolio
♥ See What I’ve Photographed Lately
♥ Browse my helpful Articles for Clients
♥ Check out my Tips for Photographers